Itel, one of Africa’s leading mobile phone brands, was honoured at the Civic Centre victoria Island,Lagos with the prestigious title of “The Most Outstanding Mobile Phone Brand in Consumer Engagement” at the BrandCom Awards Event 2023.
The event, celebrated excellence in marketing, branding, and consumer engagement, recognizing the brands that have truly excelled in connecting with their customers in the most meaningful and impact ways.
The Ceremony featured a line-up of influential and respected figures from the marketing, communications, and branding industry.
The well organized event,served as a platform to acknowledge the brands and individuals that have demonstrated exceptional dedication to engaging with their consumers effectively and establishing a strong emotional connection.
itel has consistently made strides in the mobile phone industry by providing feature-rich, cost-effective devices that cater to the diverse needs of consumers in Africa and beyond. However, the company’s dedication to consumer engagement goes beyond the products themselves.
Meanwhile,itel has always aimed to create a unique bond with its customers through various initiatives and activities, including social responsibility projects, community outreach programs, and exciting digital campaigns.
One of itel’s most successful consumer engagement strategies is its “Love Always On” CSR initiative, which has touched the hearts of millions of people across Africa. This initiative, designed to celebrate the unwavering love that exists between the brand and its communities resonated with the audience on a profound level, reinforcing the brand’s values and mission.
The BrandCom Awards Event is one of the most highly regarded award ceremonies in Nigeria and Africa, attracting industry leaders and experts to celebrate outstanding achievements in the world of branding and marketing.
The award is a testament to itel’s commitment to its mission of making mobile technology accessible to everyone, not only in terms of affordability but also in terms of ensuring a delightful and seamless user experience.
