Rapper Kendrick Lamar will headline the Super Bowl halftime show, as announced by the National Football League (NFL) and Apple Music on Sunday.
This will be Lamar’s second appearance at the Super Bowl, following his performance alongside Dr. Dre, Snoop Dogg, Eminem, and Mary J. Blige during the 2022 halftime show.
However, this will be his first time as the main act.
“Rap music is still the most impactful genre today. I’ll be there to remind the world why,” Lamar said. “They got the right one.”
The Super Bowl is scheduled for February 9 in New Orleans, Louisiana. Lamar, a Grammy and Pulitzer Prize-winning artist, is known for his inventive lyricism and became the first hip-hop artist to win the Pulitzer Prize for music in 2018.
NFL Head of Music Seth Dudowsky praised Lamar’s ability to create memorable and transformative moments in hip-hop. Lamar has also been in the spotlight this year due to a public feud with Canadian rapper Drake, which led to several hit diss tracks.
Other major artists who have performed at the Super Bowl include Rihanna, Usher, Beyoncé, the Rolling Stones, and Bruce Springsteen.
The Super Bowl is a major sports event in the US, attracting tens of millions of viewers domestically and globally.
