Singer Lizzo is the latest to experiment with her entrepreneurial bone by venturing into the booming shapewear industry with her own brand, YITTY, that promises shapewear ‘for every damn body’.
The Fitness singer first teased the launch of her brand as early as the start of this week with a short snippet showing a tattoo on her derriere.
She managed to successfully keep the brand a secret until Thursday, when she formally announced the launch of YITTY with a post that read: “This is a dream 5 years in the making…YITTY: Shapewear you can wear underwear, overwear, anywhere. For every damn body.”
