John Dramani Mahama, the presidential candidate of the National Democratic Congress (NDC), has introduced bold plans to boost Ghana’s creative industry.
Mahama presented “The Black Experience,” a detailed set of policies aimed at enhancing tourism and the arts sectors, during a media briefing on Sunday, July 7.
He expressed confidence in these policies and their potential to greatly benefit the sector.
“I have good news for the creative industry. Our overarching policy for the industry shall be the Black Experience. This will be geared towards boosting the tourism and creative arts sector,” he stated.
The Black Experience initiative will include;
1. Pan African Month: A month dedicated to celebrating the rich cultural heritage of Africa, fostering unity and collaboration among African nations.
2. Ghana Film Festival and Awards Month: An event to showcase and honour the achievements of Ghanaian filmmakers and the broader film industry.
3. Ghanaian Heritage and History Month: A period to reflect on and celebrate Ghana’s storied past and cultural legacy.
4. Fashion and Food Month: An initiative to highlight and promote Ghanaian fashion and cuisine, showcasing the country’s creative talents.
5. Diasporan Month: A time to recognise and engage with the Ghanaian diaspora, encouraging their participation in national development and cultural exchange.
Mahama promised to rejuvenate every regional Center of National Culture, transforming them into easily accessible hubs for the.
He further stressed the importance of supporting veteran artists who have made significant contributions to the industry.
“Our goal is to establish a dynamic, inclusive, and sustainable creative industry that celebrates our heritage and promotes our cultural story globally,” Mahama stated.
