The Chief Executive Officer of Busara Africa, Taaka Awori, has entreated Small and Medium Enterprises (SMEs), to widen their network scope to improve their businesses.
According to her, joining a wide range of associations will attract new clients which will in turn boost their businesses.
Madam Taaka made this comment when she contributed to a panel discussion on a forum on the Citi Business Festival under the theme, “building resilient SMEs” on Citi TV hosted by Head of News at Citi FM/Citi TV, Vivian Kai Lokko.
“Strategic partnership to seize opportunities is important, to expand to the francophone west African markets which businesses are booming. You need to partner with people who are bi-lingual and francophone.
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Partnership is key, if you are a business owner, associations are key. Business owners should join associations that will offer support from associations rather than just dealing with one person,” Madam Taaka advised.
She suggested to the government to implement gender-based policies for women in SMEs.
“The constraints women businesses face will be different from what men will, so you can’t just have a blank policy. It’s really an invitation for government to come through on the specific constraints that women businesses are facing.
And ensure whatever SME policies they have, are really thinking through and have that gender lens and responsiveness for all women businesses,” the Chief Executive Officer of Busara Africa opined.
