ByteDance-owned TikTok has launched its generative AI-powered video creation platform, Symphony Creative Studios, to all advertisers globally, aiming to expand its advertising revenue.
The platform was first introduced at the TikTok World Product Summit earlier this year, as part of a broader creative content suite called ‘Symphony.’ This suite is designed to help businesses, creators, and agencies craft tailored, high-quality content for their brands.
Symphony Creative Studios, which includes a virtual assistant, enables users to automate content creation tasks.
Features include transforming text into videos, generating editable previews, remixing content, creating digital avatars, translating, and more, all within TikTok’s ecosystem.
As the platform seeks to attract more marketers, TikTok joins a growing list of tech companies incorporating AI-generated features into their ad businesses.
