Ghanaian Highlife musician Bisa Kdei has expressed concern that Ghanaians are not utilizing the Year of Return initiative effectively by promoting foreign music genres like Amapiano and Afrobeats over Highlife.
He believes this lack of emphasis on Highlife affects Ghanaian artists’ ability to sell shows internationally.
Bisa Kdei shared an incident where he confronted a DJ for playing only Nigerian songs at a club, reiterating his commitment to advocating for Highlife.
He emphasized that promoting Ghanaian culture is crucial, and he will continue to fight for Highlife music.
Bisa Kdei’s comments highlight the need to prioritize Ghanaian music and culture to fully benefit from the Year of Return initiative.
